About Us
We're RCLTD. And We Don't Do Boring.
Born in New Zealand. Built for the people who actually do the work.
Where It Started
RCLTD didn't come from a boardroom or a brand strategy deck. It came from a paddock. From years of watching NZ farming culture get overlooked, underrepresented, and frankly — under-dressed.
RCLTD started with one idea: make gear that actually speaks to the people who get their hands dirty. Farmers, hunters, tradies, and the legends who live and breathe the NZ outdoor lifestyle. People who work hard, take the piss, and don't need anyone to sugarcoat it.
The name? Rough Cxnts Limited. Because that's exactly what this is.
The Design Philosophy (If You Can Call It That)
We don't do safe. We don't do beige. We do bold, entertaining, and occasionally offensive-to-the-right-people designs that actually mean something to the people wearing them.
Every drop is limited. When it's gone, it's gone. No restocks, no apologies. That's the deal.
Our designs are created right here in New Zealand — built around the culture, the humour, and the no-BS attitude that makes this country what it is. If it doesn't make you laugh, make a statement, or start a conversation at the pub, it doesn't make the cut.
What We Make
Hoodies, tees, headwear, and accessories — all designed in NZ, made with quality materials that hold up when you're actually using them. Not just posing for the 'gram.
We print most garments through The Print Shed — our local print partner who makes sure every piece comes out exactly how it should. No shortcuts, no compromises.
If you're buying RCLTD, you're buying something that was thought about, argued over, and made properly. That's the standard.
What We're About
- Authenticity. We say what we mean. The designs, the messaging, the brand — it's all real.
- Mateship. This brand exists because of the community around it. 75K+ on Instagram and growing — because people get it.
- NZ First. Designed here. Made for here. Proud of it.
- Limited Drops. Exclusivity isn't a marketing trick — it's how we keep quality high and the designs fresh.
- No Fluff. You won't find corporate waffle here. Just good gear and straight talk.
Thanks for Being Here
Whether you found us through a mate, Instagram, or you just Googled "NZ farming hoodie" at 11pm — welcome. You're in the right place.
Grab something you'll actually wear. Tell your mates. And if you don't like it — well, you know where the door is.
— The RCLTD Alumni.